Sunday, September 25, 2011

GEEB logo: Concept

This is a project I am pursuing on my own: a new logo design for the GEEB (Graduates in Ecology and Evolutionary Biology) group at the University of Illinois.

This is the current logo (artist unknown):


And below is the concept I came up with so far. I also want to adapt it to a version in which the letters are horizontal, a detailed color version for the website, and a simpler silhouetted version (outlined letters with animal/plant silhouettes).

Now, how many of you know your Illinois? Do you recognize the contents of the letters? Answers after the picture.


Each is a representative of the state of Illinois. For example, the Northern Cardinal is the state bird, and there's also the state flower Native Violet, state fish Bluegill, and state insect Monarch Butterfly. Neat, huh?

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