Monday, September 19, 2011

Silkscreen travel poster: Brief

Client: Amtrak
 
Project: Silkscreen Travel Poster

Specifications: Create an illustrated travel poster to be hung at various Amtrak stations. The client wants the art to be in the classic travel poster style that was prevalent in the 1930's and 1940's during the WPA era, a style still popularized by artists like Michael Schwab.

Reproduction: The poster will be printed using the silkscreen process at a size of 12 x 15 inches at Weiskamp Screen Printing (Champaign, IL). The poster must have the name of the destination, Amtrak logo, and use a maximum of three PMS colors.

Justification: I looked at several routes on the Amtrak website and the name of the "Coast Starlight" appealed to me visually--I imagined a train traveling along the ocean with the stars above. The route extends between Seattle and Los Angeles, stopping at cities like Portland, Sacramento, and Oakland; the illustration will probably feature famous scenery from one of those places. I particularly liked this description: "The dramatic snow-covered peaks of the Cascades Range and Mount Shasta, lush forests, fertile valleys and long stretches of Pacific Ocean shoreline provide a stunning backdrop for your journey."

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