See brief and inspiration. I looked on the Timbuk2 website for inspiration on ideas or themes to include in the ad and found that the company has a lot of pride of being from San Fransisco, still having a factory there, and giving back to their local community. So, I took some of those themes and decided the composition would be a person standing in front of and facing the Golden Gate bridge while wearing a Timbuk2 bag. The tagline is "Born, bred, and here to stay" and "After 20 years, our custom bags are still manufactured in the heart of San Fransisco" (this is modified text from the Timbuk2 About Us website page).
Because I can decide these sorts of things (haha), the ad would appear in San Fransisco Magazine.
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That bag model looks like a really nice guy!
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