Saul Bass MoMA handout proof

This is the proof for the fake MoMA flyer we designed for class. It was a good exercise--I learned how to use the text box feature and gridlines in Illustrator.

I think it turned out pretty well--how about you?

Saul Bass project: Concept

For my Design Principles, I was given information and images to create a flyer for MoMA, the Museum of Modern Art in New York. It featured a modern artist named Saul Bass, a graphic artist famous for his film posters and title sequences for films, including Vertigo, Psycho, and Anatomy of a Murder. He also designed logos for United Airlines, Girl Scouts, and AT&T.

Very inspirational! I remember as a kid being interested in the design of the AT&T logo and the Girl Scout logo especially. I guess it occurred to me that someone had designed those logos, but I never thought that they'd be famous and have art featured at museums.

But, here is my concept based on images from Anatomy of a Murder (provided for us), as a practice in layout and grid design.

Saul Bass project: Brief

Client: MoMA, Museum of Modern Art (New York City, NY)

Project: Saul Bass or Grid

Specifications: Design a museum screening handout about influential designer Saul Bass.

Reproduction: The handout will be printed in black and white on one 8.5 x 11 inch paper. The font will be Franklin Gothic (two font sizes and two weights). It must include the client-provided text and images (at least three).

Justification: The purpose of this is to learn to utilize the grid as a design concept and practice using Illustrator.