Product illustration: Concept

See brief and inspiration. I looked on the Timbuk2 website for inspiration on ideas or themes to include in the ad and found that the company has a lot of pride of being from San Fransisco, still having a factory there, and giving back to their local community. So, I took some of those themes and decided the composition would be a person standing in front of and facing the Golden Gate bridge while wearing a Timbuk2 bag. The tagline is "Born, bred, and here to stay" and "After 20 years, our custom bags are still manufactured in the heart of San Fransisco" (this is modified text from the Timbuk2 About Us website page).

Because I can decide these sorts of things (haha), the ad would appear in San Fransisco Magazine.

 

References: Personal photographs from a family vacation to San Fransisco.

 

 Personal reference photo for person.

Created on the Timbuk2 website for designing a custom bag.

Product illustration: Brief

Client: Timbuk2 (San Fransisco, CA)

Project: Product Illustration

Specifications: Choose a product that you own or would like to own, but make sure it is small enough to be photographed on a table top. The required elements for the finished magazine ad are: an original illustration created by you, a simple headline, and your client's logo. Your final design must show an understanding of unity, emphasis and balance. When appropriate, utilize rhythm and depth as well.

Reproduction: The illustration will be printed as a magazine beauty shot (full-page ad).

Justification: I first encountered Timbuk2 bags in Seattle, where they are very popular and somewhat of a fad. However, after borrowing someone's while going out to the field, I fell in love with its great design, quality materials, and practicality. The classic messenger bag is fully waterproof (good for Seattle, of course), extremely durable, easy to adjust and open without taking it off, and includes features such as reflective clips and second side strap which are excellent for safe and easy biking. Soon I had my own gold-black-gold bag, which I've used daily for several years.