Inspiration: Vanishing Point

Here is another good example (from motionspire.com) that links sound and visuals in a compelling, abstract way. I also really like the progression, in which an object appears to be whole but is then a part of some other whole... as the motions progress there is continually larger and larger wholes (if that makes sense). I think this is important, especially if there is no clear story line in a piece.

Vanishing point

Reel FX inspiration

Lately I've been interested in investigating motion design companies and I've found that their self-promotions tell a lot about them and are examples of extremely good work. Since it's their time to 'show off' and convince clients that they produce high quality materials, self-promotional pieces are also usually very creative. Here is an example from Reel FX below.

http://www.reelfx.com/entertainment/work/reel-fx-rebrand

I like how the logo of the company, the letter R, is transformed into several different things, showing off creativity and the variety of formats the company uses. I thought it was clever that the squiggle 'investigates' the R, and the audience discovers new and interesting things as the squiggle does. So, there is a little story and discovery in the piece, which is almost always effective in graphic and motion design.

Inspiration by Lobo

I liked this ad by Lobo, and I thought it was good motion design because there is always something changing or moving. Not only is the camera moving through the scene, but parts are moving or growing across the space or rotating. And the space also incorporates a 3D sense with depth (moving through Z space).

Eli Guerron inspiration

This week's motion design inspiration is by Eli Guerron, who created this 'visual esay' titled It Gets Better. The textures and motions created by the 'blobs' is very interesting, reminds me of a lava lamp or something.

Victor Enguix inspiration

I found this interesting motion graphic on MotionGraphics.nu, which has a lot of cool inspirational stuff. This is a short for something...scientific. The timing to the music is fantastic, and I like how there are visual elements and distortions that represent certain cues in the music. Also, I really like the 'dancing' paramecium at the end. :)

Adria Petty inspiration

I have always thought that this music video was really interesting. Especially how it combines stop animation with video, by using a series of video stills to create a sort of video-animation hybrid. I've never seen that technique used anywhere else! Directed by Adria Petty.

Christian Borstlap inspiration

 

http://motionspire.com/assets/videos/christian_Borstlap_stripes_for_stamps-Motionspire.mov

This is an animation encouraging children to learn and make mistakes. I liked the color choices and the simple concept with the 'people' (worms?) fitting together and interacting with each other. The animation gets more and more visually complex as the video progresses, which makes it more and more interesting and involving.

ghOst productions inspiration

This is a demo reel for a medical illustration company that showcases several different types of animation that they can do as well as several examples of medical procedures.

Mathias Lachal inspiration

I like this animation because it was a simple concept that was executed very well--it is so bizarre and strange that one is hooked and wants to see what will happen next. The animator explores a range of ideas and motions, including interacting with sound and the objects in the room.

Range Ton Bazar from Mathias Lachal on Vimeo.

Eva film title inspiration

This is the film title for a movie called Eva. I'm pretty sure it's 3D animation, but the lighting is superb! You can also see faces and people reflected in some of the 'glass.' I imagined that the artists were put to the task of making memory visual.

The Seed inspirational movie

I liked this film, called 'The Seed' by Nexus because of it's creative use of combining 2D animation drawings and 3D paper stop-animations. There was a creative and unpredictable way that events and objects were presented--for instance, the body. We all know that the stomach is where food is digested, but making it look like the food is melting into the acid and the intestine being a maze is surprising and is what delights me about animation. I also like the attention to detail, such as the music being damened under water--it is tied in so well and so naturally that I almost didn't notice.

You can see the movie with this link:

http://motionspire.com/assets/videos/nexus_the_seed.mov

Augmented reality ad

Here is a creative idea for a web ad--one that uses augmented reality. For those of you who don't know, augmented reality involves using technology that interacts somehow with reality. In this case, the ad watches you with a webcam as you use your head to score a soccer goal.

It's a lot easier to get what I mean if you watch the video above. What I don't know is if the ad actually detects the movement of one's head or if it automatically bounces off the frame of the video--for instance, what happens if you don't move at all?

And, if you have a webcam, you can try it out yourself (I don't, so I couldn't try it) following this link.

Nikon Universcale motion design

Nikon, who makes visualization equipment from microscopes to cameras to telescopes, has an interesting motion graphic that shows the relative size of several objects from our galaxy to a single atom. You can view the interactive animation here.

Not only is it interesting, I like that this motion graphic has the potential to be a learning tool.